Strong Spirit Strong Future
The Strong Spirit Strong Future campaign aims to improve awareness among Aboriginal people, families and communities in metropolitan, regional and remote Western Australia of the harms associated with alcohol use in pregnancy to prevent the occurrence of Fetal Alcohol Spectrum Disorder (FASD).
The safest thing to do when pregnant, planning a pregnancy or breastfeeding, is not to drink alcohol.
Increase awareness of the NHMRC 2009 guideline stating that the safest thing to do is not drink alcohol when pregnant, planning a pregnancy or breastfeeding.
Increase awareness of how to support a healthy pregnancy, by not drinking alcohol during pregnancy.
Increase awareness of the existing supports that can assist people to not drink alcohol in pregnancy, while planning a pregnancy and breastfeeding.
Increase awareness of services to help people reduce harmful alcohol consumption in general.
Increase understanding of the role that family and community play in women's behaviour regarding drinking alcohol while pregnant, planning a pregnancy and breastfeeding.
Increase community ability to support people who wish to reduce drinking while pregnant, planning a pregnancy and breastfeeding.